Want to increase your sales dramatically? Then shift your sales focus from attracting new customers to enticing your proven customers to buy again. The best sales prospect is a prospect that's already converted—in other words, one of your current customers. And these sure ways to increase sales will help build customer loyalty, too. Try some or all of these ideas to grow your sales.
1. Set up a Sales Incentive Program. Give your sales staff a reason to get out there and sell, sell, sell. Why do so many businesses that rely on their sales staff to drive sales have incentive programs in place? Because offering their sales staff a sales contest to win a cash bonus or other perks for a set amount of sales volume. Your sales incentive program should be sweet, simple and attainable.
2. Encourage Your Sales Staff to Suggestive or Up Sell. Essentially, suggestive selling involves adding related products or services to your line and making it convenient and necessary for customers to buy them. Just placing more products near your usual products isn’t going to do much. How can you increase sales? Introduce other products and services that will benefit the customer. Persuade the customer of the value.
3. Give Your Customers the Inside Scoop. If you have a promotion or sale coming up, tell your customers about it. They’ll come back and probably bring some friends with them too, increasing your sales even more. And don't forget—you can give your customers the inside scoop by emailing, calling them, or posting on social media!
4. Preferred Customers. There should be a clear and obvious difference between regular customers and other customers, a difference that shows your regular customers that you value them. There are all kinds of ways that you can show your regular customers that you value them, from simply greeting them by name to offering regulars extended credit or discounts.
5. Create a Customer Rewards Program. We're all familiar with the customer rewards programs that so many large businesses have in place. It can be as simple as a discount on a customer’s birthday or discounts on merchandise. Reward programs can greatly help build customer loyalty and increase sales.
6. Hand out promotional products. Promotional products are proven tools for branding, building a customer base and creating positive public relations. You can put your logo or message on just about anything these days but some promotional products have a better track record than others. Knowing the facts will help you get the items that fit your needs and accomplish your goals. Each promotional item can generate 3,400 impressions during its lifetime. Now that’s a lot of eyes.
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