Skip to main content

WHY BUSINESSES SHOULD HAVE A WEBSITE




 1. Customers expect it. The Internet has become a key resource for helping people find the businesses they are looking for online. Having a presence online allows a business to be included in those searches.


2. Helps build a sales pipeline. Having a contact form on your website, lets visitors to your site add their name, email, phone number and any other information you need to qualify potential new customers.


3. A Website provides additional avenues for sales. Thanks to e-commerce, the Internet provides an excellent avenue to secure sales, without customers having to visit a store or office. Depending on the offering and target market, the Internet can offer the most cost effective means of securing that business, thus augmenting local sales.


4. Broadens your marketing scope. Having a website offers a cost effective way of advertising and marketing a business. Flyers and advertisements or short-term promotions can be expensive to produce, advertisements published online can be changed frequently and at a relatively minimal cost when compared to other media.


5. Strengthens client loyalty. An online presence allows you to develop and strengthen your relationship with both current and prospective customers.


6. Makes your business available 24/7. Unlike most businesses, websites generally operate 24 hours a day, 7 days a week. Information about your business is readily available with details about your business, what you do, your location and contact information!

Comments

Post a Comment

Popular posts from this blog

GET MORE REFERRALS & REVIEWS!

What is a customer referral program? A customer referral program is a process that gets you new customers by asking your current customers to recommend people they know. Most people that are happy customers will gladly refer others to your business.  Asking for online reviews will increase your credibility to others that find you online! EMAIL REFERRALS: You can ask your customers to introduce their friends or family to you by email. Using email as your main channel for referral marketing helps you collect a new lead’s contact information quickly and make sure keep a record of all referrals and thank them! WORD OF MOUTH REFERRALS: This is when you ask your customers to spread the word about your business. It’s an informal and inexpensive way to attract new leads to your business. ONLINE REVIEWS: By getting positive reviews, your customers can indirectly refer you to anyone who finds your business online. Asking for and collecting online reviews can help you build a reputation as a ...
Post a Comment
Read more

SMALL BUSINESS MARKETING IDEAS:

Small Business Marketing Ideas: Google My Business, now Google Business Profile is the platform that powers business listings on two of Google’s most popular products: Google Maps and Google Search. Owners can claim or create their business listings for FREE and publish (or update) key company info, such as your phone number, website, hours, products/services and address. "word of mouth" or "local business networking" will help spread the word about your small business. This could be in local coffee shops, stores, small business networking groups and other places. Keep business cards on hand at all times to hand out. When you see a retail business that allows local businesses to leave business cards and flyers, make sure to add yours. The social network for neighborhoods is NextDoor, it's free to sign up. Social Media sites and apps like Facebook, Instagram, Snapchat, and LinkedIn are great ways to connect and communicate with people interested in you and your b...
Post a Comment
Read more

6 IDEAS TO INCREASE SMALL BUSINESS SALES

 Want to increase your sales dramatically? Then shift your sales focus from attracting new customers to enticing your proven customers to buy again. The best sales prospect is a prospect that's already converted—in other words, one of your current customers. And these sure ways to increase sales will help build customer loyalty, too. Try some or all of these ideas to grow your sales. 1. Set up a Sales Incentive Program. Give your sales staff a reason to get out there and sell, sell, sell. Why do so many businesses that rely on their sales staff to drive sales have incentive programs in place? Because offering their sales staff a sales contest to win a cash bonus or other perks for a set amount of sales volume. Your sales incentive program should be sweet, simple and attainable. 2. Encourage Your Sales Staff to Suggestive or Up Sell. Essentially, suggestive selling involves adding related products or services to your line and making it convenient and necessary for customers to buy t...
Post a Comment
Read more