1. Customers expect it. The Internet has become a key resource for helping people find the businesses they are looking for online. Having a presence online allows a business to be included in those searches.
2. Helps build a sales pipeline. Having a contact form on your website, lets visitors to your site add their name, email, phone number and any other information you need to qualify potential new customers.
3. A Website provides additional avenues for sales. Thanks to e-commerce, the Internet provides an excellent avenue to secure sales, without customers having to visit a store or office. Depending on the offering and target market, the Internet can offer the most cost effective means of securing that business, thus augmenting local sales.
4. Broadens your marketing scope. Having a website offers a cost effective way of advertising and marketing a business. Flyers and advertisements or short-term promotions can be expensive to produce, advertisements published online can be changed frequently and at a relatively minimal cost when compared to other media.
5. Strengthens client loyalty. An online presence allows you to develop and strengthen your relationship with both current and prospective customers.
6. Makes your business available 24/7. Unlike most businesses, websites generally operate 24 hours a day, 7 days a week. Information about your business is readily available with details about your business, what you do, your location and contact information!
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