What is a customer referral program? A customer referral program is a process that gets you new customers by asking your current customers to recommend people they know. Most people that are happy customers will gladly refer others to your business. Asking for online reviews will increase your credibility to others that find you online! EMAIL REFERRALS: You can ask your customers to introduce their friends or family to you by email. Using email as your main channel for referral marketing helps you collect a new lead’s contact information quickly and make sure keep a record of all referrals and thank them! WORD OF MOUTH REFERRALS: This is when you ask your customers to spread the word about your business. It’s an informal and inexpensive way to attract new leads to your business. ONLINE REVIEWS: By getting positive reviews, your customers can indirectly refer you to anyone who finds your business online. Asking for and collecting online reviews can help you build a reputation as a ...
Want to increase your sales dramatically? Then shift your sales focus from attracting new customers to enticing your proven customers to buy again. The best sales prospect is a prospect that's already converted—in other words, one of your current customers. And these sure ways to increase sales will help build customer loyalty, too. Try some or all of these ideas to grow your sales. 1. Set up a Sales Incentive Program. Give your sales staff a reason to get out there and sell, sell, sell. Why do so many businesses that rely on their sales staff to drive sales have incentive programs in place? Because offering their sales staff a sales contest to win a cash bonus or other perks for a set amount of sales volume. Your sales incentive program should be sweet, simple and attainable. 2. Encourage Your Sales Staff to Suggestive or Up Sell. Essentially, suggestive selling involves adding related products or services to your line and making it convenient and necessary for customers to buy t...